The Client 

Private Dentist based in Sheffield, Mola Dental specialises in offering private dental treatments and facial aesthetics. The practice is equipped with the latest dental technology to offer any dental treatments required in-house.  

Mola Dental are conveniently located within Archer Road Retail Park with free parking and are open 6 days a week including weekday evenings and weekends. This allows Mola Dental to target local families and busy professionals.  

To begin with, we put together a monthly content marketing package which included social media marketing, email marketing, blog posts and quarterly lead magnets with nurturing automations like “how to guides”. This made it the perfect content marketing solution for Mola Dental to raise its profile and attract new clients. Alongside our own content marketing services, we also introduced Neil from Digital Impact Solutions to work alongside us and perform the technical SEO to support the local Google search engine.

Together we have worked with Mola Dental since June 2021, the organic content marketing strategy has proved successful, so has been maintained throughout this time, but we’ve also been agile in adapting it when necessary. For example, when promoting Invisalign open days, we have created promotional campaign emails and created and managed paid Facebook ads to promote the events and encourage sign-ups. As we saw significant success using Facebook ads, we now continue to utilise these for Mola Dental with the objective of attracting local people and bringing new patients to the business – opening a new lead channel for Mola Dental.

The benefit of working with 10X Marketing is our trusted partners and connections which Mola Dental has taken advantage of.  Over the last two years, Chet has trusted to reach out to us for all marketing requirements. 

When he moved into his new practice, we recommended that he used Wall Nuts for his wall mural designs of Sheffield. When the practice was finally finished, we also planned a filming day to show the new location, to introduce Chet and what Mola Dental offers and to invite clients to record testimonials. We introduced our videography partner Big Sky Creative to come for the day and film this content.  

For any print marketing, we’ve been able to design the templates in-house and then use our printing partner The Print & Copy Shop to print and deliver the assets to Mola Dental directly.

The Payoff

Over the last two years, Mola Dental have continued to use 10X Marketing as their marketing partner and now consider us to be an integral part of their business.  

We are now not only marketing to attract new patients into the business, but also marketing for client retention and customer satisfaction.  

One specific project we’re proud of is when we began marketing for Mola Dental’s first Invisalign Open Day. We planned the strategy and executed the awareness campaign, and after the first email was delivered, the event sold out in less than 12 hours. This was an amazing success for the team and Mola Dental have continue to execute these open days every few months.  

Each month, Chet also shares the new patient reporting figures which has shown up too 40 new patients per month joining with a private dental plan.