Creating a powerful email campaign that captures attention and converts leads doesn’t have to be a time-consuming task.
With the right strategy and tools at your disposal, you can create a compelling email campaign in just 60 minutes. In this blog, we’ll walk you through the step-by-step process to make sure your message reaches your audience effectively, and you achieve your marketing goals.
Why should you use an email campaign?
If you’ve clicked on this blog, you’re probably already aware of the benefits of using an email campaign in your business, but just as a refresher:
Direct communication: Emails provide a direct line of communication to your audience’s inbox, enabling personalised interactions that can have a greater impact than generic social media posts.
High ROI: Email marketing consistently boasts one of the highest returns on investment (ROI) among digital marketing channels. With a well-crafted campaign, you can achieve significant results with minimal effort.
Segmentation possibilities: Email allows you to segment your audience based on demographics, behaviours or preferences, tailoring your message to resonate with specific groups.
Data-driven insights: Advanced email marketing platforms offer detailed analytics, giving you insights into open rates, click-through rates and conversion metrics. This data helps you refine future campaigns.
Now, onto how to create one…
7 Steps to create a killer email campaign
We’ve broken down the process into seven easy steps meaning you can streamline your creation time and get your email campaigns out ASAP!
Let’s take a look at what you need to do:
1. Define your objective and audience
Clearly define your campaign’s purpose – whether it’s promoting a new product, sharing valuable content or re-engaging dormant customers. A well-defined objective is the first step to creating an email campaign that creates results.
Identify your audience and target them appropriately. The whole point in being in your audience’s inboxes is to make the marketing feel personalised and direct.
2. Use online resources
Leverage pre-designed email templates online or from your chosen email marketing platform, such as MailerLite or MailChimp. Templates ensure a professional and cohesive design without spending precious time on the layout of your campaign.
Remember, the message within your content is your key selling point.
3. Craft a compelling subject line
The subject line is your first chance to grab attention. Keep it concise, intriguing and relevant to the content within the email. Aim for 5-8 words to optimise for mobile devices.
Here’s a handy subject line checker that we like to use at 10X marketing; it ranks your choices and gives some great tips on improvements.
4. Create engaging content
Craft concise and compelling copy that resonates with your audience. Use a mix of text, visuals and whitespace to make the email visually appealing and easy to read.
The trick in email campaigns is to address your audience’s pain points and make them aware of your services that can solve these issues but not bombard them with too much content, or they will just unsubscribe and delete the email!
5. Incorporate a strong call-to-action (CTA)
Every email should have a clear and persuasive call to action (CTA).
A well-crafted CTA is the compass that guides your audience towards the desired action, whether it’s making a purchase, subscribing or engaging with your content.
A strategically placed and persuasive CTA can transform passive readers into active participants, driving conversions and achieving your marketing goals.
Its concise yet impactful message holds the potential to ignite curiosity, evoke emotions and compel instant responses, making it an indispensable element in any successful marketing campaign!
6. Test and Review
As with anything that you’re putting your company name or logo on, you need to carefully review and ensure that what you have created is free of errors.
Before sending, test your email across different devices and email the campaign to yourself first to ensure it looks great. Proofread for any errors or broken links, as this looks unprofessional and won’t encourage your reader to engage in your business.
7. Schedule and Send
So, you’ve got your email campaign ready to go! Now what?
Choose an optimal send time based on your audience’s preferences and time zone. Most email platforms offer scheduling options, allowing you to automate the delivery, making this last step almost TOO easy.
And you’re done!
Crafting an email campaign in 60 minutes might seem ambitious, but it’s entirely possible with a streamlined process and a clear strategy.
By defining your objectives, leveraging templates, creating engaging content and incorporating strong CTAs, you can create email campaigns that captivate your audience and drive results.
Remember, time saved on campaign creation can be invested in refining your overall marketing strategy for even greater success. So, gear up to craft impactful emails in record time and watch your marketing efforts succeed!
Email marketing at 10X
Did you know we offer a killer email marketing service?
Here are some of our specific email marketing services (a professional take on the seven steps we just discussed):
- Email content ideas
- Email strategy
- Email copy
- Email design
- Email management
- Lead nurturing journeys/ automated workflows
If you don’t fancy taking the time to make an email marketing campaign yourself, we’re happy to help!
Got any questions? Get in touch with the 10X team.