Did you know that images on LinkedIn receive, on average, 98% higher engagement rates than posts without images?
In today’s image-centric world, it’s no longer enough to rely on powerful copy alone to capture the attention of your target audience on social media. If you want to stand out, you HAVE to create something eye-catching. Something bold. Something that will force people to stop the infinite scroll.
And that’s where social media graphics come in.
By having a clean, consistent, and aesthetically pleasing social media feed, you are more likely to appeal to the people of today – which means more attention, increased brand interest and, ultimately, more sales.
As a business owner, you’ve already got a hungry target audience out there. The trick is to reach them, and eye-catching graphics and strong call-to-actions can help you do just that.
So, if you’re ready to look good online, here are our 4 top tips for creating effective social media graphics.
Tip 1: Create, and stick to, your brand guidelines
Using visuals on your social media channels not only increases engagement but, when designed to a certain specification or ‘theme’, can improve brand awareness and recognition too.
Consider how much content your target audience will come across every single day. By maintaining a consistent look with your social media graphics (think colour palette and fonts in particular), you’re more likely to be recognised by your target audience.
As an example, here’s a screenshot from our own Instagram feed.
Can you see the way we always use the blues and yellows that are present in our logo? We certainly aren’t creating the same graphic over and over again, but we are creating a unified feel across each and every post.
Aesthetics aside, consistent and branded social graphics also show a certain professionalism.
If a business can put lots of care and attention into their social media feed, wouldn’t the same be said of their products and services too?
People are automatically attracted to feeds that flow. By using social media graphics that complement each other and your brand styling, you can start building a recognisable brand – and reap the benefits that follow.
Tip 2: Communicate your message with strong call-to-actions
The most effective social media graphics are the ones that support and enhance the message of the caption.
Whether the goal is to educate, entertain, or create a certain emotion within your target audience, it’s essential that any text used has a clear goal or call-to-action. Keep it short and keep it to the point.
As you’ll have seen in the image above, our graphics frequently feature a simple message…
- In our ‘new blog now live’ graphic, the goal is clearly to inform people that our latest blog is now available to read on the 10X website
- Other graphics, such those that begin with ‘Did you know?’, are there to intrigue the audience into clicking the caption for further educational information
They are short but effective messages that work to pull in our target audience. Average attention spans are slipping, after all.
Tip 3: Use images of yourself to build trust
If your business is new to social media, you’ll have to work extra hard to build credibility and trust amongst your target audience.
An easy way to fast track this process is to include professional images of yourself within your social media graphics. Showing the person behind the business is a great way to build authenticity and, unlike stock images, real photos portray a more accurate representation of who you are and what you do.
If we once again look at the image above, you’ll see that we regularly break up text-only graphics and stock image graphics with ones that show members of the 10X team.
Creating personalised graphics truly is one of the best ways to turn someone from a scroller into a follower.
Tip 4: Consider logistics and dimensions
It can be frustrating to create the perfect graphic, only to realise it doesn’t fit the dimensions of your chosen social media platform.
Whilst each platform has its own optimised image dimensions, we’d suggest creating all graphics in a 1:1 ratio to avoid any confusion. This makes them perfect for use across Instagram, Facebook, and LinkedIn, without all the extra editing work.
In addition to overall dimensions, it’s important to also consider font size. When creating graphics on your desktop, it can be easy to forget that the majority of social media users will be scrolling on their phones.
Your graphics need to be easy to read and easy to understand in order to properly target your audience.
How can 10X support you?
If consistent content creation seems a little overwhelming, now’s the perfect time for us to take our own advice and add our own call-to-action.
As organic content marketing specialists, we know exactly what it takes to stand out on social media. If you’d like us to take care of your social media content creation and management, which includes caption writing and the creation of high-quality graphics, reach out to our team today.
Together, we can help you to increase brand awareness and generate interest in your product or service.
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